Coffee Drip Bag

for Coffee Envelope Mexico

Coffee Envelope brings some of the world’s best coffee right to your door. Based in Los Angeles, California, the locally-owned business offers a premium coffee subscription service that provides a variety of unique coffee recipes, along with all the ingredients and the highest quality coffee to make your favorite drink or try something new. Founded for coffee-lovers and aficionados to make unique coffee creations in their own time.

Coffee Envelope sources premium single-origin coffee from farms in coffee-growing regions around the world to ensure the highest quality. Other ingredients are gathered from local farms and producers and are delivered together with the recipe and freshly roasted coffee to your door for a one-of-a-kind coffee experience.

The company is expanding in Mexico and needs a new design for drip coffee bags.

Requirements & Inspiration

Online and In-Store Appeal

The design should seamlessly transition between online platforms and physical retail spaces, ensuring a consistent and attractive presentation.

Clean & Premium looking

To create a clean and premium looking design, to convey a sense of sophistication and modernity, avoiding unnecessary clutter that may distract from the key elements of the packaging.

Cultural Elements

To refer to the origin of the product, to the Mexican culture.

Versatility

The design must be easy to adapt for various products in this category.

Emotional Appeal

Evoke positive emotions through the design, creating a connection between the consumer and the product by telling a story of tradition, quality, and the natural origins of the ingredients.

Market Specificity

The target group is the people who can afford this product, a premium coffee enriched with natural ingredients, such as chocolate chunks and aromatic herbs.