Bath Salt Pouch

for Ocean 12

Ocean12 is a trusted company in Kazakhstan, established in 2021. Jusan in one of their brand, deeply rooted in the rich heritage and traditions of Kazakh culture, proudly carries forward the wisdom passed down by elders. The commitment to preserving this legacy is reflected in their products.

One notable offering is the Caspian bath salt, meticulously crafted using natural ingredients based on recipes inherited from grandparents: pure salt, nourishing oils, and healing plants.

Currently, the product is exclusively available online for customers in Kazakhstan and the CIS countries.

With the goal of establishing a stronger connection with customers and to start selling on the physical market, the brand has strategically decided to redesign the packaging for its entire product range.

Requirements & Inspiration

Online and In-Store Appeal

The design should seamlessly transition between online platforms and physical retail spaces, ensuring a consistent and attractive presentation.

Window Feature

Incorporate a prominent window on the packaging to showcase the natural Caspian salt.

Clean and Minimalist

Maintain a clean and minimalist design to convey a sense of sophistication and modernity, avoiding unnecessary clutter that may distract from the key elements of the packaging.

Cultural Elements

Integrate subtle elements of Kazakh culture, paying homage to tradition without overwhelming the design. To integrate the portrayal of a Kazakh woman as the brand's central character.

Versatility

Design the packaging to accommodate variations in product types within the bath salts range, maintaining a cohesive look while allowing for differentiation between different scents or herbal blends.

Emotional Appeal

Evoke positive emotions through the design, creating a connection between the consumer and the product by telling a story of tradition, quality, and the natural origins of the ingredients.

Market Specificity

Keep in mind the target market in Kazakhstan and the broader CIS region, tailoring the design to resonate with the cultural preferences and aesthetic sensibilities of the local consumer base.